VIRGINIA
TECH CENTER FOR FOREST
PRODUCTS OFFERS SHORT
COURSE ON SELLING
FOREST PRODUCTS
BLACKSBURG,
June 17, 2003 - The
Center for Forest
Products Marketing
and Management will
present a new short
course on “Selling
Forest Products.”
The course will be
held on Thursday,
September 11, and
Friday, September
12, at the Donaldson
Brown Hotel and Conference
Center on Virginia
Tech's Blacksburg
campus.
The
course will concentrate
on the fundamental
principles of salesmanship
as they apply to the
forest products industry.
Some topics to be
covered are personal
selling as a marketing
and promotional function,
successful personal
selling strategies,
customer behavioral
styles, locating new
customers, making
a successful sales
presentation, telemarketing,
overview of wood products
industry, trade shows,
territorial management,
and goal setting.
For registration materials
or additional information
contact Bob Smith
at the Center for
Forest Products Marketing
Management at (540)
231-5876 or by email
at rsmith4@vt.edu.
