VIRGINIA TECH HOSTS THIRD
ANNUAL SHORT COURSE ON ADVANCED
SALES TRAINING IN THE FOREST
PRODUCTS INDUSTRY
BLACKSBURG,
Va., May 22, 2004 - Virginia
Tech's Center for Forest Products
Marketing and Management will
offer its third annual short
course on Advanced Sales Training
in the Forest Products Industry.
The event will be held on Thursday,
September 23, from 8:30 a.m.
to 4 p.m. and continues to Friday,
September 24, from 8:30 a.m.
to noon. The one and a half
day event will be held at the
Donaldson Brown Hotel and Conference
Center in Blacksburg, Va.
The course's objective is to
offer individuals in the forest
products industry ways to develop
self-management and communication
skills to become more successful
salespeople. Topics will include:
good salesmanship, effective
communication to improve sales,
asking effective questions to
improve sales, sales negotiations,
improving sales through effective
time management, trends in the
industry, improving sales by
improving attitude, and relationship
selling for the wood products
industry.
The
course is open to salespeople
in the forest products industry
who care about customer-salesperson
relationships and wish to enhance
skills in communication, time
management, and negotiation.
Along
with Virginia Tech's forest
products marketing center, sponsors
for the short course include
the Virginia Forest Products
Association, Hardwood Manufacturers
Association, and Virginia Tech's
Continuing and Professional
Education Department. Instructor
for the course is Bob Smith,
associate professor and Extension
specialist in forest products
marketing. Smith, who directs
Virginia Tech's forest products
marketing center, has more than
15 years of experience in personal
selling and wood products field.
Registration fees and costs,
which have a range, begin at
$325. For more details on cost
or to register, visit online
at www.conted.vt.edu/astfpi/
or print a brochure from the
website: www.cfpmm.vt.edu.
For more information or a copy
of the brochure, contact Bob
Smith at rsmith4@vt.edu,
Joanne Buckner at ctrfpmjo@vt.edu.
The
College of Natural Resources
at Virginia Tech consistently
ranks among the top five programs
of its kind in the nation. Faculty
members stress both the technical
and human elements of natural
resources and instill in students
a sense of stewardship and land-use
ethics. Areas of study include
environmental resource management,
fisheries and wildlife sciences,
forestry, geospatial and environmental
analysis, natural resource recreation,
urban forestry, wood science
and forest products, geography,
and international development.
